In the vast world of online shopping, there's a hidden gem that's been quietly making waves in the soccer community: Winning Eleven. This new online store, which emerged earlier this year, has swiftly cultivated a devoted following, particularly in the smaller towns of Manitoba such as Portage, Minnedosa , and Niverville . But what sets Winning Eleven apart from the myriad of other online retailers? The answer lies in its unique blend of merchandise, community engagement, and a mysterious yet passionate owner.
One of the defining characteristics of Winning Eleven is its ability to cater to soccer aficionados seeking elusive jerseys from far-flung corners of the globe. Whether it's a coveted shirt from South America or a beloved team's kit from Europe, chances are Winning Eleven has it in stock. But their offerings don't stop there—Winning Eleven goes the extra mile by creating custom jerseys for local soccer teams, providing a personalized touch that sets them apart.
Moreover, Winning Eleven has made strides in inclusivity by offering a range of women's jerseys alongside their men's collections. By acknowledging and catering to the diverse fan base of the sport, Winning Eleven has become a symbol of inclusivity and progress within the soccer community.
However, the store's offerings extend far beyond jerseys. From practical gear like shin pads and athletic tape to essentials like athletic socks, Winning Eleven has become a one-stop shop for all things soccer-related.
What truly sets Winning Eleven apart, though, is its deep-rooted commitment to growing the game at the grassroots level. Despite the owner's decision to remain faceless and nameless, their passion for soccer is palpable. When asked about their anonymity, the owner simply states that their goal is to foster a love for the beautiful game in the smaller towns of Manitoba. And they're doing just that. When asked what made them start the business, they replied that they started off with only selling the jerseys to their friend and a small circle of about 20 people on Instagram, and slowly started to grow - leading to them creating a website and getting registered as a business.
Winning Eleven has embedded itself in the local soccer community by sponsoring two adult soccer leagues and a youth program through Westman FC here in Brandon . Their support doesn't end there; they've even sponsored the Man of the Match awards at the MCAC futsal playoffs. This level of involvement has endeared Winning Eleven to players, coaches, and fans alike, solidifying its status as more than just an online store but a pillar of the local soccer scene.
Despite lacking a physical storefront, Winning Eleven has managed to cultivate a sense of camaraderie among its followers. Through messaging groups, fans stay informed about pop-up locations, adding an element of excitement and exclusivity to the shopping experience. It's this sense of community that sets Winning Eleven apart from impersonal online retailers.
Perhaps the most surprising success story to emerge from Winning Eleven's inventory is the rise of mini shin pads. Initially met with skepticism from coaches, these compact shin guards have become a hit among players, inspired by seeing professionals don them on the field. Their availability is a testament to Winning Eleven's ability to anticipate and cater to the evolving needs of its customers.
In a world dominated by big-name brands and corporate giants, Winning Eleven stands out as a beacon of authenticity and passion. From its diverse merchandise to its unwavering commitment to grassroots soccer, this online store has become more than just a place to shop — it's a community, a movement, and a testament to the enduring power of the beautiful game.
Follow them on Instagram @mbwinningeleven!