Westman Communications Group (WCG) purchased the naming rights for the Keystone Center’s main arena in 2007, but their ten-year contract came to an end in October 2017; the arena will no longer be “Westman Communications Group Place”.

WCG were the first every sponsor for the arena, providing financial support, high-speed data, internet services, HD cable TV, and most recently, free Wi-Fi.

Dave Baxter, WCG president and CEO said in a press release, “The Keystone Centre plays a vital role in the Western Manitoba economy. We have been able to provide nearly a million dollars in financial support to the Keystone over the term of our agreement and are pleased that the Keystone has found a new naming rights partner”. In the past year, Westman provided nearly $200,000 in community support through sponsorships, donations, and other services to the community. Baxter says, “Westman will continue playing a leadership role in supporting local events and organizations based in Brandon and Southwestern Manitoba”.

In June 2017, the Keystone Centre sent out a request for expression of interest regarding the naming rights sponsorship. The request outlines a five-year commitment. Keystone Centre board chair Shawn Berry said last year that the contract with WCG had an exclusivity clause to negotiate a new deal; explaining that “we just thought maybe it might be an opportunity to exercise our right on that and maybe look for some expressions of interest just to see if there’s other parties interested”. Signage stayed up during negotiations, but removal began January 30th. The new name for the arena is Westoba Place, with Westoba Credit Union becoming the new sponsor at the beginning of the month.

WCG will remain involved for the broadcast of their 27th season of the Brandon Wheat Kings games on Westman owned radio station Q Country 91.5FM/880AM.